About Us

Who are we?


Bhutan eStore is a sister company of Bhutan Interdisciplinary Research & Development - BIRD, and it is a part of our research into the Bhutanese authentic fabrics.


We hope our authentic Bhutanese products will reach all over the world.

What is Bumthang ‘Yathra’?


‘Yathra’ is a hand-woven fabric made from wool of yak and sheep. It is only woven in Chumey village in Bumthang where most of the team members of “Bhutan eStore” belong to.

About Bhutan


Bhutan is a tiny Bhuddist Kingdom located in the Eastern Himalays, bordered by China in the north and India in the south. Gross National Happiness, popularly known as GNH is Bhutan's development philosophy rather than Gross Domestic Product (GDP).